examine how the Mayo Clinics creation of a purposeful atmosphere, Healthscape, aligns to the organizations mission and goals and adds value for its target audience.
Prompt: For this exercise, you will complete a 3- to 4-page paper regarding how these impromptu atrium piano events at the Mayo Clinic and the design of the buildings are considered marketing and how they affect customers. In addition, you will evaluate how these strategies align with the Mayo Clinic’s Mission and Values.
In a 3- to 4-page paper, address the following:
- Healthscape: Why is the healthscape (the service areas, waiting rooms, and architecture of a healthcare organization) considered marketing for the Mayo Clinic?
- Alignment: How does this healthscape align to the Mayo Clinics mission and goals?
- Customers: Who are the customers that are served by the hospital atrium and the events that occur around the piano?
- Value: How does the atrium and these events offer value to Mayo Clinics customers?