GCU Marketing Ethics Role & Social Responsibility Discussion

I’m working on a health & medical question and need an explanation and answer to help me learn.

What are the roles of marketing ethics and social responsibility in health care today? How does the health care leader ensure appropriate marketing practices?

Organizational Behavior in Health Care

Borkowski, N. (2011). Organizational behavior in health care. Sudbury, MA: Jones & Bartlett Learning. ISBN-13: 9780763763831 (Available as eBook) 

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