Marketing Research Homework

Please answer the following questions:

1. Why should companies consider creating a big data database? Name some types of information that might be found in this database and sources of this information.

2. What are some of the advantages of secondary data? More specifically, what are the advantages of secondary data over primary data?

3. What are some of the disadvantages of secondary data? More specifically, what are the disadvantages of secondary data over primary data?

4. How can data mining assist the direct marketer that publishes a customized catalog for its customers?

5. Describe some of the important parts of an organization’s information management system.

6. Describe a situation in which a marketing research aggregator could benefit a client or marketing research supplier.

7. Describe the advantages to a market researcher using secondary data as a first step in their research process.

8. Why are secondary data often preferred to primary data?