week Assignment final

The focus will be leveraging innovation as a key driver to achieve enterprise growth. Such innovation can be realized through new product line extensions, new services, new processes, business model innovation, or new market applications (to leverage the company’s technology), new product uses, or new businesses based on breakthrough technologies. Also, be clear to pursue multiple options — do not be single-minded. Moreover, consider both top-line innovations (ways to increase revenue) and bottom-line innovations (ways to improve efficiencies and profitability).

The deliverable will be a 10– to 15–page submission. You will be expected to address each of the following:

• Company analysis
• Context analysis
• Consumer analysis
• Channel analysis
• Innovation growth strategy options (all options under consideration)
• Selected/optimal growth path(s) with validation/support (at least 3-6 paths)
• Commercialization analysis: Business modeling, financial, organizational, production, operational requirements for the proposed growth plan (make the business case for the investment)