Please read carefully the case study and reply to the questions in the description below.


Read the Air Canada case study. After reading the case, complete your answers to the following questions and upload your answers below by Monday at 8 AM for the week following the week during which the case was assigned


Each question is worth 4 points. Each answer must: (1) articulate a position to the question, (2) support that position with evidence from the case (including quotes or references to the text), (3) be clearly written, and (4) demonstrate a critical analysis of the case. If any of these elements is missing from the answer, a 0.5 point deduction will be taken for that question. Each case has 5 questions, resulting in 20 possible points for each case study.

This is an individual assignment – you are not to work with anyone else on this, nor use any online forums or resources to answer. Answer on your own with supporting evidence from the case. After you submit, you will receive a “SafeAssign” score – this is a score that is evidence of your answer overlapping with another student. A high score is evidence that you did not work on your own on this assignment and you will receive a zero for this assignment.


1. The outsourcing approach and the IT department structure at Air Canada changed often between 1994 (when AIr Canada signed its first contract with IBM) and 2011, the year the case takes place. Describe the changes.
2. Why do you think that the changes that you described in question 1 occurred (be critical and analyze the case to answer this)?
3. One of the strategic imperatives at Air Canada focused upon “engaging with customers” and at competing “more effectively on multiple levels against the low-pricing structures offered by low-cost carriers.” Based upon this week’s lecture, what type of strategy is this? And was the IT acting in alignment with the firm given this strategic orientation?
4. What could Air Canada do different (from an IT perspective) now to move the firm forward?
5. What one concept from the book or lecture material did you find useful in this case?

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