Philadelphia Museum of Art Case

After reading the Philadelphia Museum of Art Case, address the following:

The case demonstrates how the Philadelphia Museum of Art used brand identity to create a clear and confident identity for the museum. This new identity approach was built in response to a goal of creating a dynamic visual identity system, including verbal identity. Review the case from your own perspective after reading the Brand Ideals chapter of our textbook. Comment on how the result does or does not meet the stated goal. Include three topics from the chapter and address their relevance to the case.

Keeping a “level playing field” for all, your journal entry must be between 300 and 400 words in length. Please plan your response before submitting your completed journal.

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