marketing mpr

Pitching the Story

MPR professionals need to persuade connectors to use their message.
It must be positioned as newsworthy. Common themes defining
newsworthiness often include the following:

  • Firsts
  • Trends
  • Local, quirky personalities
  • The underdog
  • Impact on the audience
  • Something of an unusual nature

Part 1: Pre-Pitch

Select a company to create a story that you wish to shop to a media outlet. Use the following guidelines:

  • Provide a brief overview of the company.
  • Describe the media outlet being pitched. Include information on its target audience (the media outlet must be real).

Part 1 of the Individual Project should be 1 page in length. Be sure to cite your resources.

Part 2: Writing an Effective Pitch Letter

  • Write the pitch letter, which should include the following:
    • An attention-grabbing opening
    • The “hook”
    • Background information supporting the pitch
    • Support materials
    • The action step

Part 2 of the Individual Project should be 2 1/2 pages in length. Be sure to cite your resources.

Part 3: Follow-up and Other Considerations

  • Describe your follow-up plan.
  • Discuss the special considerations for pitching a blogger.

Part 3 of the Individual Project should be 1 1/2 pages in length. Be sure to cite your resources.

Your assignment should contain a cover page, an abstract page, and a
reference page in addition to the body. The body of the paper should be 5
pages, starting with a brief 1-paragraph introduction and ending with a
short conclusion. The entire submission will be 8–10 pages in length.

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