Setting Up Shop

Section Four; Setting Up Shop:

Section Four; Setting Up Shop:

Setting Up Shop:

Assume your organization is going forward with entering into the country you discussed in your country study. They are now in the process of determining the more specific details of setting up business in that country.

They have asked you to write a report on your recommendations as to how they should enter the country, staff the operation, the type of international strategy they should use, and the marketing and distribution strategy.

You are to use at least three additional sources to complete this assignment. PLEASE remember to cite all your sources; proper citation of your sources is a requirement for this course. This assignment is to be a minimum of 2 – 4 pages typed, font 12, double-spaced.

Please support all recommendations with sound reasoning and research.

You report must cover but not limited the following areas:

·Mode of Entry

oPick the most appropriate mode of entry

oDiscuss the pros and cons

oSupport your decision with research

·Human Resources

oStaffing Needs


§Lower-Level employees

oStaffing Approach

§Ethnocentric, Polycentric, or Geocentric

oPay and Compensation

oTraining and Development

oUnion Concerns


oTarget Market & Market Segmentation



§Cultural Concerns & Barriers

§How will you address them

oCompetitor Marketing Analysis


oDistribution Strategy


§Use local, home country or a mix?

oProduction facilities (if needed)

oWill you use outsourcing

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