2 Discussion and 2 Case Study

Discussion Questions (listed below)

Chapter 14 :Assess the motivations for going global. What would be the most important for a bank?

Chapter 17 :You work for a big-box retailer that is on track to miss its financial targets this year, and your CEO wants to cut costs by reducing the marketing budget next quarter. How would you argue against this?

Two Discussions Required: Provides an excellent discussion post, which provides clear evidence of application and relevance to the course content. In addition, the grading rubric specifically examines whether your response relates to the content of the chapter; please make sure that you are clearly linking your discussion answer and responses to the material. Proper cites and references must be used; plagiarism will result in a zero. The last things I need you to response other’s discussions and be adding new thought into the discussion through your replies. Discussion post provides clear evidence of application of the relevance to the course content. The information is original or has provided references and citations.

Case study (listed below)

Case study 1 from Chapter 15: Microsoft Acquires Skype

Case study 2 from Chapter 16: The Phillips Journey to Customer Centricity

Two Case study required: Answer the questions thoroughly. Use information from the text to bolster your arguments and justification. You may have up to 2 pages (excluding reference page) for this assignment

Content: The essay answers the question clearly with sufficient explanation. It reflects original thought, sound logic and provides ample supporting detail, which needs references and citations. This will make for a strong, convincing response. The writer projects a consistent and mature voice throughout the response.

Presents Specifics from the Applicable Chapter/Content: The essay provides multiple references to specific information presented in the chapter and/or learning materials.

Sentence Structure, Grammar, Mechanics, and Spelling: All sentences are well constructed and have varied structure and length. The author makes no errors in grammar, mechanics, and/or spelling

The format for this needs to be either MLA or APA (just be consistent in choice of format).

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