To discuss one of the five generic competitive strategies.

Assignment: Create a new thread and write a two paragraph or longer response to the following question – Can you describe one of the five generic competitive strategies within the context of a real, current company and their product or service?

Your response can focus on any one of the five generic competitive strategies discussed in Chapter 5 of the textbook. Your task will be to take one of these five generic competitive strategies and discuss it within the context of a real organization and one of their current product or service offerings. Why did you pick this particular company and their product or service as an example of that particular generic competitive strategy?

Then, read and post a reply to two of your classmates regarding the analysis of their company. Specific questions to address include: Do you concur with your classmatesÂ’ analysis of the company? Is there another generic strategy that might also be appropriate for that company? Why? Does it appear that the companyÂ’s competitive strategy is different for different products and services that they offer? Why?

Rule: Post one (1) original thread and two (2) replies to other threads for a total of three (3) posts on the discussion board. Your original thread must be unique to you and must focus on one company and one product or service of the company.

Rule: Only one original company per thread. Each thread must be a unique company not discussed by another other thread on this discussion board. Please discuss only one company in your thread in order to give everyone a chance to focus on a single company in their example.


Gamble, J., Peteraf, M., & Thompson, A. (2017). Essentials of Strategic Management, 5th Edition. NY, NY: McGraw-Hill.

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