Advertising and Public Relations

These projects are intended to provide current material
for class discussion and review. To receive full credit for this
requirement, each student should turn in an In the News . . . project
during Week 4. This project is due in Week 4 and is worth 70 points. The
project may draw on items from the online environment—newspapers,
magazines, and websites—to provide current (i.e., within the last year)
examples of course-related topics (i.e., advertising or public
relations). Creativity, relevance, and probable interest to the
class are especially welcome. As an example, a recent article on the
meaning and use of color in advertising provides a useful document that
could be accompanied by some examples of advertising that demonstrate
effective and/or ineffective use of color.

These items should be accompanied by a one-page report (use bullet points), explaining

why and how the material is important and relevant to the course content; and
what practical managerial implications the material has.