Let’s review how customer satisfaction rating and social media presence are related.
Visit http://www.jdpower.com/. Select one of your favorite companies and review the customer satisfaction surveys. What did you learn? How is customer satisfaction rated? Now visit the same companys social media pages. Which mediums do they participate in? Do they make effort to stress customer satisfaction? What are their followers seeing and saying? Analyze their social media presence. What were you surprised to learn? Would you change any strategies? How effective is the social media presence?
In your follow-up posts, continue the conversation with your peers by asking questions or adding insights to their posts. Check out the companies they mentioned; come up with some alternative interpretations of what you see. Explore the topic of Customer Satisfaction & Social Media fully, looking at all points of view
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