Entrepreneurial Marketing Manager

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Purpose of Assignment

The purpose of this assignment is to assess marketing concepts and
situations from an entrepreneurial manager’s point of view. Concepts and
relationships are discussed with a special focus on aligning one’s
ethics and values with their business actions and understanding the
unique differences in marketing strategy planning for domestic business
versus business abroad.

Assignment Steps

Resources: Marketing: Ch. 7: pg. 177-191; Ch. 16: pg. 438-440; Week 5 video

Scenario: Imagine you are an entrepreneur launching a
business planning to operate both domestically and abroad. You are
currently developing your marketing plan and strategies.

Develop a 1,050-word analysis addressing the following:

  • Describe your organization’s mission, vision, and values.
  • Explain how these values will be aligned to your own personal brand
    identity, ethics, and values when doing business, planning strategies,
    and solving problems.
  • Discuss at least two concepts from class that are elements of a
    marketing plan and are important tools to your entrepreneurial business’
    success. Discuss how the concepts help align the organization’s values
    with your values. Explain the reasoning leading to these conclusions.
  • Select two of the following departments and explain marketing’s role in coordinating their distinct functions:
    • Distribution
    • Customer Service
    • Advertising and Public Relations
    • Research and Design
    • Sales
    • Operations or Manufacturing
  • Compare and contrast how culture is likely to impact domestic
    marketing strategies versus what the company may encounter when doing
    business abroad such as cultural norms, economics, politics, and legal
  • Explain the actions the company can take to ensure that it evolves
    with the target at home and the countries it does business in.
  • Discuss any emerging marketing trends that may affect your business.

Cite a minimum of two peer-reviewed sources with one being from either the text, video material, or the University Library.

Format your assignment consistent with APA guidelines.

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