3-5-pages, including a list of at least 45 influencers
Students will prepare a social media toolkit for their social media campaign. The toolkit is a memo that contains (20% of grade):
- Key hashtags Using RiteTag.com and any other tools/methods you discover in your readings and research, identify the key hashtags already being used by people posting about your issue and create your campaign hashtag, to be used on all posts.
- Key influencers Using RightRelevance.com and any other tools/methods you discover in your readings and research, identify at least 15 key influencers in each of the following categories: 1) policy experts/issue activists; 2) reporters covering your issue; and 3) key policymakers/lawmakers working on your issue. These lists should focus people, not organizations/outlets.
- Sample language for posts Provide examples of tweets, Facebook posts and other social media posts. Examples should include posts for raising issue awareness, as well as calls to action. Include examples of photo memes and found videos you plan to share. Be sure to provide at least 10 sample tweets and 6 sample Facebook posts (and samples of posts for your other social media channels). Posts should include appropriate hashtags and influencer mentions/tags, as well as the text and images.