- Read ?thical Issues in Marketing: An Application for Understanding Ethical Decision Making·from the University Library.Write a 350- to 700-word analysis and evaluation of a company? effectiveness in the following areas:
- Distinguish between social responsibility, ethical, and legal issues and their effect on marketing.
- Relate the triple bottom line to an organization? sustainability.
- Analyze consumer influence on ethical behavior in marketing.
- Assess the value of communicating ethical behavior to the public.
- Conclude how ethical issues influence legal issues in marketing