Saudi Electronic University Environmental Scanning Discussion

Required

Chapter 4. Environmental Scanning and Industry Analysis

Chapter 5. Internal Scanning: Organizational Analysis

Textbook: Wheelen, T. L., Hunger, D., Hoffman, A. N., & Bamford, C. E. (2014). Concepts in strategic management and business policy (14^th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN-13: 9780133126129 (print), 9780133126433 (e-text)

Recommended

Youssef M. Abu Amuna, Mazen J. Al Shobaki, and Samy S. Abu Naser (2017). Strategic Environmental Scanning: an Approach for Crises Management. Information Technology & Electrical Engineering. 6(3), 28-34.

Test your knowledge

Question 1

How can a decision maker identify strategic factors in a corporation?s external international environment?

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Question 2

Compare and contrast trend extrapolation with the writing of scenarios as forecasting techniques.???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????