Description
Learning Outcomes:
- CLO1. Recognize the basic concepts and terminology used in Strategic Management.
- CLO2.Describe the different issues related to environmental scanning, strategy formulation, and strategy implementation in diversified organizations
CLO.5. Demonstrate how executive leadership is an important part of strategic management.
- Section I. Case study (10 marks)
Read case study N.1 from your textbook entitled: The Recalcitrant Director
at Byte Products, Inc., and answer the following questions:
Describe the ?Byte Products, Inc? industry (competitivity, rivals, growth, stakeholders?). 2 marks
Draw the SWOT matrix for ?Byte Products, Inc?. 2 marks
What is the major problem of ? Byte Products, Inc? and what are the main solutions provided to this company in order to improve its competitive advantage? 2 marks
Describe the plan suggested by the board of directors to improve the demand.
2 marks
What can you recommend to ?Byte Products, Inc? in order to improve the demand for its products and ameliorate its competitive advantage? Justify. 2 marks
Section II.Discussion questions (5 marks)
Is social responsibility a driver of a corporate competitive advantage? How? Justify your answer using examples from Saudi Market.3 marks
Briefly describe a successful story of a strategic alliance between two companies from the real (national or international) market.2 marks
Note. To improve your answers, you are requested to use at least 5 recent scientific references.
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