Description
Based on “Tedlow, R.S. and Beckham, H. (2008) ?Harrington Collection: sizing up the active-wear market?, Harvard Business School, 3258(September).”
I need:
– Provide a brief assessment of the current micro and macro environmental factors influencing the company.
– Create five SMART objectives for the future strategic direction of the company, particularly considering the brand and its competitors.
– Objectives should be based on your small-scale marketing audit and should consider the company?s current competitive environment.
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