Temple University Creative Thinking for Advertising Assignment Discussion

Description

Read and reflect on the assigned readings for the week. Then post what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding in each assigned textbook chapter.Your initial post should be based upon the assigned reading for the week, so the textbook should be a source listed in your reference section and cited within the body of the text. Other sources are not required but feel free to use them if they aid in your discussion.

Also, provide a graduate-level response to each of the following questions:

  1. How do firms benefit from a strong ethical culture? How can HR departments foster such cultures?
  2. What is corporate social responsibility (CSR)? Identify and discuss the characteristics and the arguments for and against corporate social responsibility
  3. Why is a code of ethics important? What should be included in a firm’s code of ethics?

[Your post must be substantive and demonstrate insight gained from the course material. Postings must be in the student’s own words – do not provide quotes!]

[Your initial post should be at least 450 words and in APA format (including Times New Roman with font size 12 and double spaced). Post the actual body of your paper in the discussion thread then attach a Word version of the paper for APA review]

I have attached the reading of chapter 2 of the textbook

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