National University In N Out Burger Business Report

Description

“FIRST IN-N-OUT BURGER OPENS — Harry Snyder introduces California’s first drive-thru hamburger stand in a space barely 10 square feet at Francisquito and Garvey in Baldwin Park. Every day before dawn, Harry visits the meat and produce markets to pick out fresh ingredients, which he prepares by hand. Meanwhile, his wife Esther diligently takes care of all the accounting for the new restaurant at their home right around the corner.” (History, 2021)  https://www.in-n-out.com/history

It’s been a few years since then, and In-n-Out Burger is now a favorite of millions.  Your Team Research Project is designed as a business case study to improve the operations of this very successful company. (Note: With instructor approval, your team may change the focal company of this project, as long as you maintain the intent of the project.)

Your report will contain these elements:

  1. Company Background (Past, Present, and Future)
  2. Current Business Model and Products (What is the company’s mission statement, objectives, and vision?)
  3. Cost Breakdown Process of Menu Products (Whether it’s batteries, bicycles, or burgers, companies convert raw materials to finished products.  In other words, they invest $1.50 to make $5.00. What are the cost breakdown of IN-N-OUT’s cost of goods sold?)
  4. External Supply Chain Network (What is the industry’s food supply chain? It starts from ranchers, bakers, farmers and ends up at your table.  Explain how this network of interrelated activities function.)
  5. Internal Operations Process (Does the name IN-N-OUT imply fast service?  Contrast and compare several fast food chains and how they  meet customer delivery times. Identify any bottlenecks.)
  6. Re-engineered Process Flow (Once you have completed your research and analysis of the first 5 characteristics mentioned above, how would you improve IN-N-OUT’s external and internal operations?  Process flow-charting works best here.)

Your paper’s research will consist of a minimum of 10 pages that do not include the cover and references pages. Your paper will be written in APA format.

Part 2

Instructions

You are required to research costs items at www.costcobusinessdelivery.com  and breakdown all bulk items down to a unit cost. Each Excel worksheet provided in the attached workbook contains blank, yellow highlighted cells that require you to completely fill in costs or link costs through Excel formulas. Amount totals for sales (# sold) and payroll for the P&L will be based on “what-if” analysis.

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