International Business Opportunities Essay

Scenario

You work at TalkBox, a company that develops and supports software solutions for workforce collaboration. Its vendors include a number of multinational corporations in English-speaking companies. Talkbox is considered a TMT (Technology, Media, and Telecom) business. Following recent and rapid growth, TalkBox is expanding further into the global marketplace.

In order to prepare the business for success in moving into Japan, your supervisor, Jim Novik, has asked you to write an email to the TalkBox leadership team that includes a PESTLE (political, economic, social, technological, legal, environmental) analysis. After identifying PESTLE factors, explain the implications of each item. In addition, classify the factors according to importance, and recommend a strategy model for entering the market.

Directions

To support Talkbox?s expansion efforts, your manager has tasked you with crafting an email for the leadership team that addresses the management considerations of entering the Japanese TMT market. Make sure your email includes the following:

• A completed PESTLE analysis of the TMT market in Japan. Be sure to include positive and negative aspects of these elements. Include 1?2 factors for each of the following items.
  • P: Political
  • E: Economic
  • S: Social
  • T: Technological
  • L: Legal
  • E: Environmental
• A determination of the potential implications and significance of current economic conditions on market entry. This includes the different types of markets, as well as how they specifically relate to the TMT market.
  • Classify the different factors according to their potential impact on TalkBox:
    • Unimportant
    • Important
    • Very important
    • Extremely important
  • In addition, explain the implications of each factor for TalkBox.
    • What effect does it have overall?
    • Is it positive or negative?
    • Is it a short-term or long-term effect?
• Relevant international trade policies, such as trade agreements, tariffs, and non-tariff barriers.
• Conclude your email with a rationale for your top choice of a strategy model to use in entering the market. Be sure to include the following:
  • Relevant strategies
  • Logical reasoning for your proposed model