MHA 506 FAMU Adverts to Evaluate the Marketing Strategies Used Research Paper


Assignment Content

  1. Open your web browser and search for recent health care advertisements from similar health care services, facilities, or other health sector-related occupations (e.g., labor supply, productivity improvement, technology, or personnel benefit design).
    Select three advertisements and deconstruct each one to evaluate the marketing strategies employed.
    Write a 525- to 700-word paper evaluating the advertisements you selected and how they are effective or ineffective in their design.
    Consider the following when writing your paper:

    • Trade-offs
    • Personal cost
    • Incentives
    • Open trade
    • Marketing strategy(s) employed
    • Targeted demographics
    • Value exchange
    • “Five Cs” framework

    Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality).


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