MHA 506 FAMU Adverts to Evaluate the Marketing Strategies Used Research Paper

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Assignment Content


  1. Open your web browser and search for recent health care advertisements from similar health care services, facilities, or other health sector-related occupations (e.g., labor supply, productivity improvement, technology, or personnel benefit design).
    Select three advertisements and deconstruct each one to evaluate the marketing strategies employed.
    Write a 525- to 700-word paper evaluating the advertisements you selected and how they are effective or ineffective in their design.
    Consider the following when writing your paper:

    • Trade-offs
    • Personal cost
    • Incentives
    • Open trade
    • Marketing strategy(s) employed
    • Targeted demographics
    • Value exchange
    • “Five Cs” framework

    Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality).

APA FORMAT

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