Wk 3 Team Assignment: Goals/Objectives and Marketing Strategy


Wk 3 Team Assignment: Goals/Objectives and Marketing Strategy

  1. Review the Marketing Plan Template and the Case Study as a team.
  2. Write a minimum of 1 pages for the Goals/Objectives and Marketing Strategy portions for your Marketing Plan to address the situation in the case study.
  3. Cite at least 1 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality).

For the marketing plan just complete as stated below:


  • Goal focus
  • Performance benchmarks
  • Market objectives

Marketing Strategy

  • Target market
    • Target customers
    • Company
    • Collaborators
    • Competitors
  • Value Proposition
    • Customer value
    • Collaborator value
    • Company value

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