Introduction to International Business (MGT 321)

Description

Report Writing

Select any publicly listed Saudi Company that operates in GCC, and write a (minimum of 1500 word) report covering the following points:

1. Present the study report with clear Introduction and Conclusion including your own views. (minimum words: 400, marks: 2.5)

2. Using SWOT analysis, analyze the external and internal environment of your selected company. (minimum words: 700, marks: 5)

Strengths: Explain the strengths of the selected company;

Weaknesses: Describe the areas of weakness in the company’s operations;

Opportunities: Examine factors that may improve the company’s chances of success;

Threats: Discuss the external threats to the business company’s success.

3. Analyze the political, economic, cultural and legal challenges the company currently faces in any of the country it operates (select one country in which the company operates for this analysis).(minimum words: 400, marks: 2.5)

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