HMD 253 UNLV Hold or Cancel Customer Experience Scenario Discussion

Description

What would you have done?  Would you have hosted the event or canceled?  As you make this tough decision, please consider the following:

Attendees paid $75 per person for the event. Once expenses are paid, you are expecting to earn $8,500 in profits (before taxes).

The Student Union is willing to rebook your event for another date with a 25% rebooking charge ($1,000)

The motivational speaker you hired does not have an issue speaking and is expecting to be paid her $10,000 speaker fees regardless of whether the event is held or not. She is willing to schedule a second speaking engagement for a later date (her soonest availability is June) with a 50% deduction of her fees for that visit.

You are a small budget operation with no insurance to cover event cancellations.

You advertise a 100% service guarantee for all of your events.

Assignment Instructions

Assignment – Two paragraphs needed for optimum credit consideration.

Paragraph One

Would you hold the event as planned or cancel?  Please provide rationale for your decision.

Paragraph Two (select one of two options based on your answer to paragraph one).

  1. If your decision is to hold the event as planned
    • What provisions would you put in place to ensure guest safety (for those who choose to attend)?
    • What provisions would you put in place to ensure guest satisfaction for those who choose not to attend)?
  2. If your decision is to cancel the event
    • What provisions would you put in place to ensure guest satisfaction?
    • What provisions would you put in place not to take a substantial loss on this event?

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