Wk 1 – Apply: Selecting a Company

Description

Select a company and learn about its history. This will prepare you for your Wk 2 Analysis.

Review at least 3 companies from Business Source Complete SWOT Analyses.

Note: Some reports are more recent than others. It’s in your best interest to find a company with a recent (within 2 years) report.

Select 1 global company from http://web.a.ebscohost.com/bsi/filteredpublication?vid=1&sid=7596bd5e-dec8-4486-8bdd-8f33395aad61%40sdc-v-sessmgr02 to use for the next 5 weeks (this will sometimes be referred to as “your company”).

Create a chart or outline that conveys the following information:

  • Name of company
  • Industry
  • Brief history of company
  • At least 3 milestones from the company’s history
  • 3 resources (in addition to Business Source Complete) where you can locate company information in future weeks. This may include company websites, current employees, journals, etc.
  • Define 1 new unique business opportunity the company can do to increase their competitive advantage.
  • Identify a function of management that is needed for this opportunity.

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