competitive dynamics: HYUNDAI south korea, management homework help

Description

The video case is available on : http://www.cengage.com/management/book_content/hanson_9780170227643/index-5.html?asset=hyundai_southkorea

Questions:

  1. Describe Hyundai’s competitive behaviour.
  2. What kind of competitive dynamics might you expect from Hyundai and other automakers?
  3. Is Hyundai involved in multi-market competition? Why or why not?
  4. What impact will market commonality have on competitive responses in the automobile industry?
  5. What strategic actions may occur as a result of your answer to question 4?
  6. Can Hyundai be identified as a late mover? If so, why? What consequences should they be aware of?

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