BMGT 364 UMGC Silver Airways Project Planning and the SWOT Analysis


Please follw instruction on attached word document .The purpose of this project is to introduce you to the planning process and to complete a SWOT analysis to determine a company’s
strengths, weaknesses, opportunities, and threats. Using the information gathered to complete the
SWOT, you will begin to build a Strategic Plan identifying and discussing the
company’s goals and objectives.

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